We’ve recently been working for one company to raise the internet profile of all of their senior sales staff through the implementation of our personal reputation management services. Our client’s sales staff are some the best in their field and get involved in some very large contracts – in both the public and private sector.
Their market, (I’m being vague for reasons of confidentiality) is highly competitive and there are at least two other companies that they will meet on the battle field (so to speak) when a major deal is being decided. All the companies are very professional and very capable so it is often the sales person from each of the companies that make the difference to a contract being won or lost.
Our client wanted to make sure that when (not “if”) their salesperson’s name is searched by a potential client then they will find information and insight with respect to his staff’s reputation, credentials and standing – and that this will give them an “edge” when it comes to the invitation to tender and presentation stage.
By this time, the potential client will already know, through his own research, that our man is a serious, knowledgeable, and experienced professional that has handled many accounts of the size and nature being discussed. The potential client will also know that our man is committed and interested in his work – and it is not just a job. They will find not only facts about roles and responsibilities but evidence of thought leadership, creativity and problem solving.
It’s what we do. It hasn’t cost them very much compared to the rest of their marketing spend and yet our work has the potential to help, in a not insignificant manner, clinch major deals!
Philip Westerman, De Leon – Personal Reputation Management