Category: Uncategorized
As part of what I do, I get alerts from Google on mentions of particular items/phrases. One of the phrases I watch out for is, of course, “personal reputation management”. Over the last couple of months I have been alerted to various items and research statistics including:
♦ 33% of people routinely search someone’s name (their name, not the name of their firm) before contacting them in a business context.
♦ Up to 77% of potential clients, partners or prospects use Google, at some point, to research the background of an individual working for a potential supplier or business contact.
♦ 87% of us believe that the CEO’s reputation is an important part of a company’s reputation
♦ 78% of executive recruiters routinely use search engines to learn more about candidates
♦ 35% have eliminated candidates based upon information found
I can’t actually vouch for the accuracy of the research but, based upon my own experience, together with the anecdotal experience of colleagues, contacts and acquaintances, I don’t think that they are far off.
So in summary, lots of us are routinely conducting name searches on individuals that we are thinking of contacting in a business context and, up to 77% have used this method at some point. The vast majority of us also believe that the personal reputation of the boss of a firm is very important to their company.
In the jobs market, executive recruiters use name search as a “standard” tool and our online reputations are a potentially a very important part of the decision making process.
What happens if someone searches your name on Google? Are the results helping, hindering or non-existent? Give me a call (0845 2994229) if you need some help or advice.
Philip Westerman, De Leon