We combine the skills of search engine optimisation specialists with PR and copy writing expertise to craft exactly the right “Google Shadow” (also known as “digital footprint”, “digital presence” and “Internet profile”) for you to reinforce both your business expertise and your character.

The way we do it can be distilled down into four processes:

Measurement - we use third party companies to measure your starting point “Google Shadow” and establish, using quantitative and qualitative techniques, your personal presence on the Internet at the outset.  This includes measuring your impact on a search of your name (with any additional identifier tags if appropriate) on Google’s first 100 search responses (typically the first 10 pages of search responses). Throughout our appointment, we will provide you with the means to use these third parties to measure our success in changing, and improving, your online reputation.

Management - during a detailed briefing from you, usually in the form of a one-on-one interview (conducted at a convenient location for you) we will, together, establish the goals of a campaign for you.

We will then produce a detailed proposal showing how we will help create a new online profile for you and position you in a manner that will help enhance your personal reputation to help you achieve your goals in business and in life - whatever they are.

We will create a portfolio comprising existing information (e.g. press articles, business presentations, photographs, videos, published material, etc.) together with new items that may be created by De Leon staff, but approved by you, prior to being released.

Our copy writers will help produce new items such as personal business profiles, articles, briefings, etc and our PR staff will then work to release, place and have placed, the various items on relevant sites on the Internet.

Our SEO (search engine optimisation) staff will work on all of the items that are released and placed on your behalf to optimise the items to give the major search engines (such as Google) the best possible chance of finding them and giving them a good ranking in their search responses

Maintenance - We can carry out (if appointed) routine, ongoing maintenance to ensure that you stay as visible as possible.  We can refresh existing profiles and information to ensure ongoing relevance - and also create new information from you to produce new items for release and placement.

Monitoring - making sure that you maintain a good presence is a high priority for us.  We will monitor your “Google Shadow” and keep you informed of changes that affect your positioning.  We will recommend courses of action that will re-emphasise your profile and positioning.

De Leon can also advise on ways to deal with, and mitigate, any unhelpful or damaging personal information that may appear on the Internet that might be jeopardising your online reputation. This isn’t always possible, however there are a number of approaches that we advocate to ensure that you look as good as possible.